Key Ingredients to Success for RevOps Leaders
EP1 | The RevOps Recruiters Podcast
When it comes to the success of Revenue Operation leaders, there are key ingredients we’ve observed. Much like a cookie recipe includes some specific ingredients, we’ve observed the following categories as critical to the RevOps leader’s success.
Hard Skills
Systems and Technology Administration
Typically, the core of the tech stack is the CRM (customer relationship manager). The CRM is like the hub or central nervous system for all the technology. A RevOps leader will have a strong understanding of the CRM and have experience in implementation, integrations, and even overhauls.
Question: What problems have you solved with technology that helped to move the organization forward?Data Analysis
Data is the new currency of organizations today. Every system is capturing data on a day to day basis, but the value lies not in the data itself, but what it means. A RevOps leader will be skilled at helping GTM leaders understand the data and make better decisions based on the story the data is telling.
Question: How have you used data to inform GTM leaders so they are able to make better decisions?Project Management
Long term goals, quarterly sprints, new ideas, and daily requests are just the beginning of what gets thrown at a RevOps leader on a regular basis. The ability to manage all these requests, while also driving impact within the organization is the hallmark of a talented RevOps leader.
Question: What’s your systems for prioritizing, tracking and updating all your projects and requests to ensure impact?
Soft Skills
EQ (Emotional Intelligence)
Information and emotional intelligence are not the same. A RevOps leader need to offer more than just information. The way they interact with other leaders, understand the various personas of a leadership team, and know how to deliver information uniquely to individual throughout the organization is what makes them so valuable.
Question: Are you adept at delivering information to a wide variety of leaders in a way that is understandable and builds trust?Change Management
Most organizations begin their Revenue Operations journey with an individual contributor. Rather than leading a team below them on the organization charge, they are having to influence up and out. The strongest RevOps leaders are able to drive change not because of their title or organizations position, but rather, through influence.
Question: How effective are you at influencing others around you and above you?
Links to this Podcast Episode