Progressing from Functional Fiefdoms to Centralized GTM Ops
EP29 | Progressing from Functional Fiefdoms to Centralized GTM Ops
Looking to make the progression from siloed operations to true centralized GTM operations and intelligence? Join us for our discussion with Scott McKenzie, an operating partner at Bain Capital as we discuss topic like functional data fiefdoms, CEO operating systems, and why the best RevOps leaders should be a "pain in the butt."
-- Chapters --
00:00 - Introduction
00:50 - Meet Scott
04:33 - Siloed Functional Data vs. Full Company Business Intelligence
07:39 - Functional Data Fiefdoms
12:04 - Assessing Analytical Resources
17:32 - CEO Operating System
23:17 - Inspecting the Business
24:52 - RevOps Should be a "Pain in the Butt"
31:27 - Why RevOps is Critical to Private Equity Success
34:04 - Evolution of the RevOps Org Structure
38:22 - Future of GTM Strategy
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