The #1 Goal of Every GTM Leader Should Be…
EP27 | The #1 Goal of Every GTM Leader Should Be…
In this episode of the RevOps Recruiters podcast, David and Adam welcome Dan Perry, the Director of Sales and Commercial Excellence at Parthenon Capital, a leading private equity firm. Dan brings a wealth of experience in sales and marketing, spanning over three decades with a significant focus on private equity for the last six years. His expertise lies in driving sales effectiveness and helping companies grow, making him a valuable resource for organizations aiming to enhance their commercial performance.
Private equity-backed companies face unique challenges and goals, often different from other companies. As such, Dan says all go-to-market leaders in PE backed companies should be focused on this one thing... increasing the valuation of the company.
Dan shares how GTM leaders must think strategically to enhance company value and align with the financial goals of PE investors.
Further, this episode discusses the strategic role of Revenue Operations in private equity settings, where optimizing data accuracy, defining KPIs, and aligning operational processes are essential.
Finally, we explore the dynamic relationship between go-to-market leaders and RevOps leaders in driving revenue growth and achieving success.
Links to this Podcast Episode